I wanted to take moment and simply offer a definition of a close in sales.
Since the term may seem “negative” to some, I wanted to make this short and sweet and definitely to the point.
The definition of a close in sales is simple: Closing a potential decision maker means helping them make a decision that will truly benefit them.
The term “close” in the Cambridge Dictionary:
Every single person, no matter how much they like to analyze a situation, wants to make a decision for the better and move forward. Always remember this. If you truly believe in what you do and believe in your value to a potential client or customer, you have a duty and responsibility to help them choose you.
That’s closing! Make it happen.